Marketing & Sales
Market oriented management demands varying instruments and strategies to adjust the supply to
the behaviour of the consumer.
To optimize products, prices, distribution channels and communication arrangements, it is
important to previously get a detailed overview of the market situation of the company.
Furthermore, informations about customers and categorizing them is a fundamental step to
perfectly apply the right methods. |
Exemplary projects
» Distribution channel analysis and optimization
» Product / service portfolio analysis and optimization
» Segmentation of customers proceeding a cluster analysis
» Elaboration of a marketing concept
» Image analysis and optimization
» Customer satisfaction analysis
» Market entry strategy
More information
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